Today is LIVESTRONG Day, a global day of action to raise awareness in our communities about the fight against cancer.

Today is also the 13th anniversary of my own cancer diagnosis. Like most 25-year-olds, I was fearless, ready to conquer the world and, because I was in the midst of changing employers, without health insurance. I was lucky. One of my sponsors, Oakley, stood up for me and threatened to take all of their business elsewhere if their insurance carrier refused to cover me. Without their help, I might not be alive today. Or I might be completely broke, still trying to dig my way out of a massive pile of medical bills.

That kind of luck shouldn’t have anything to do with whether the 12 million people around the world who will be diagnosed with cancer this year go broke trying to get the treatment they need to survive.

Cancer is projected to become the world’s leading cause of death next year. More than 28 million people around the world are living with cancer today and, without greater progress in detection, prevention and treatment, that number could triple by 2030.